Storytelling is an emotional way to reach your audience. You can produce personal stories, brand stories or a story of one of your customers after taking their permission. There is one more trend of saying a story in exactly six words. Here writer requires great writing skills to create a short meaningful story. This type of marketing strategy helps you to win the trust and loyalty of your customers.
Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.
Selling: Determine where and how you plan to sell to customers. Consumer product companies, for example, sell to wholesalers who then sell to retailers. In the industrial market, the buying process is longer and involves more decision-makers. You may sell locally, nationally, or even internationally, and some companies only sell their products or services online. Your distribution and sales channels impact who buys your products, when they buy them, and how they buy them.
Marketing warfare strategies are competitor-centered strategies drawn from analogies with the field of military science. Warfare strategies were popular in the 1980s, but interest in this approach has waned in the new era of relationship marketing. An increased awareness of the distinctions between business and military cultures also raises questions about the extent to which this type of analogy is useful. In spite of its limitations, the typology of marketing warfare strategies is useful for predicting and understanding competitor responses.
Gap analysis is a type of higher order analysis that seeks to identify the difference between the organisation's current strategy and its desired strategy. This difference is sometimes known as the strategic gap. Mintzberg identifies two types of strategy namely deliberate strategy and inadvertent strategy. The deliberate strategy represents the firm's strategic intent or its desired path while the inadvertent strategy represents the path that the firm may have followed as it adjusted to environmental, competitive and market changes. Other scholars use the terms realized strategy versus intended strategy to refer to the same concepts. This type of analysis indicates whether an organisation has strayed from its desired path during the planning period. The presence of a large gap may indicate the organisation has become stuck in the middle; a recipe for strategic mediocrity and potential failure. Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn